Online bingo site 888Ladies.com has announced the launch of its special Advent Calendar promotion that will give one lucky player a new car just in time for Christmas.

The Gibraltar-licensed site is a subsidiary of 888 Holdings, the online gaming firm behind bookmaker 888Sport.com, skill games site 888.tv and the popular poker room and online casino PacificPoker.com, and utilises software from Brigend Limited. It is currently promoted online and over terrestrial television channels by male comedian Vic Reeves dressed as a middle-aged lady playing poker.

888Ladies.com is acting as Santa this month by giving away one different prize each day for its pre-buy games until December 23 when it will award a new Mazda 2.0 automobile. The special competitions take place each evening at ten o’clock and players can win a laptop computer, a Nintendo Wii Fit, a Sony PSP Lite, GHD hair straighteners and an Apple iPhone among many other goodies.

The site has also opened a special second pre-buy room for those wishing to compete just for the car and tickets can now be purchased for the December 23 game, which also takes place at ten o’clock in the evening.

To compete in the daily prize games, entrants must have purchased at least three designated cards at a cost of 50 pence each over December while those competing for thecar must have bought a minimum of five one-pound cards over the month.