London-based online bingo site WilliamHillBingo.com has signed a sponsorship agreement with ITV for the British terrestrial broadcaster’s Spin Star game show.
The six-week deal marks the first time that the Gibraltar-licensed site has agreed to sponsor a television programme and follows the successful advertising campaign for WilliamHillBingo.com over the summer.

The new deal will see WilliamHillBingo.com feature in short television commercials at the beginning and end of the programme along with during advertisement breaks.
Spin Star is hosted by former Coronation Street star Bradley Walsh and features a main stage dominated by an enormous Las Vegas-style slot machine containing questions and cash prizes. Contestants build large prize pots worth hundreds of thousands of dollars that can then be won at the end of the show.

The hour-long programme is set to be broadcast every weekday on ITV1 beginning at half-past three in the afternoon followed by a free bingo game at WilliamHillBingo.com.
“We’re very pleased to have the opportunity to sponsor Spin Star,” said Lili Huang, Spokesperson for parent firm William Hill.

“It’s an incredibly lively and entertaining show with plenty of surprises and excitement as we always offer on our website. We are aiming to solidify our bingo image and increase national recognition and sponsoring Spin Star is a perfect opportunity for us.”

As part of Breast Cancer Awareness Month, WilliamHillBingo.com also recently completed a promotion that focused on the site’s support of the Breast Cancer Care charity through its Pink Ribbon games.