888 Holdings has announced that its 888Ladies.com online bingo site has been certified by registered British charity GamCare as having achieved high standards of social responsibility and player protection.

GamCare provides information, advice and practical help to players affected by problem gambling while also addressing the social impacts of addiction. As part of its work, it regularly acknowledges online gambling providers that have achieved high standards of social responsibility and player protection and awards them with certification.

Online casino and poker room 888.com has been included on GamCare’s list for over a year and has now been joined by its Gibraltar-licensed sister site 888Ladies.com. GamCare revealed that certification demonstrates 888Ladies as running sound practices as well as protecting its players according to its Code of Practice For Remote Gambling. Only companies that implement these measures receive certification and 888 stated that the charity’s principles are in line its own approach of emphasising responsible gaming.

As part of a responsibility initiative, 888 participates in social activities and encourages practices to avoid problem and underage gambling. The Gibraltar-based firm stated that its campaign is based on a strong belief that customers will enjoy the games on offer most by playing responsibly.

Founded in 1997, 888 is one of the world's leading gaming and entertainment companies with millions of members globally enjoying its bingo, casino and poker rooms. The firm stated that its goal is to provide quality entertainment to people by giving them the opportunity to gamble in a safe, fun, fair, regulated and secure environment.